July 6, 2005
Click Fraud ExperimentMarketing Experiments.com (free registration required) has published the results of an Adwords/Adsense click fraud experiment which shows that up to 30% of paid search engine traffic may be fraudulent.
Their experiment showed that a competitor clicking on your Adwords ads probably wouldn't be able to do much damage by clicking your ad over and over. These types of clicks are caught and you are not charged for them.
However, more sophisticated techniques are still causing a lot of damage. Sophisticated software or organizational processes (such as third-world labor) are able to overcome Google's tracking and create a significant amount of fraud. The rate of click fraud detected seems to correlate with the cost of the click bid.
Posted 9 years, 6 months ago on July 6, 2005