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Do you hate Google (or any brand)?

I recently received an email from a researcher at the University of Glasgow, asking me to complete a survey directed at people who hate a brand. I replied, explaining that I don’t actually “hate” Google, but that the name of this blog is rather tongue in cheek. I offered to publish his email here, in case any of you felt like completing the survey:

Hi Dan,

My name is Laurence and I’m a researcher at the University of Glasgow in Scotland.

I’m conducting a project trying to understand why people engage in anti-brand movements and more specifically, why and how it manifests online.

I would be extremely interested in having your opinion and know more about your experience of Google “hater” if you don’t mind sparing a few minutes to fill out the questionnaire I designed?

The survey takes 10 minutes to answer and is quite straightforward. It would be of great help if you could fill it in, and maybe spread it to people you know hate Google as well?

Again, many thanks for your help and dedication to hating Google :) Feel free to contact me if you want to discuss this further.


Laurence (redacted)
PhD Researcher
(contact info redacted)